4 Cruelty-Free Beauty Brands That You Should Be Aware Of

Beauty is an essential part of our lives, and we want to make sure that we know what we are putting on our skin. The rise of cruelty-free beauty brands is a sign that the cosmetics industry is becoming increasingly aware. As people become more aware of the animal testing that goes into many products, they demand better products without those ingredients. Most people now know many brands do not use any animal substances in their products, yet they deliver high-quality and effective outcomes. If you’re unfamiliar with the animal-friendly beauty market and don’t know where to begin, you can check out the following brands.

Tarte Cosmetics

This cruelty-free beauty brand is recognized for obtaining stellar ingredients such as Amazonian clay and maracuja oil. That results in delectably luxurious formulas that wear nicely on the skin and provide a slew of complexion-improving benefits. Its commitment to sustainability extends beyond harvesting and spans into benefiting the communities where these commodities are obtained. For example, the brand’s maracuja oil is derived from a female farming community that cold-pressed seeds that would otherwise be thrown, benefiting women and lowering the brand’s carbon footprint. The Lights, Camera, Lashes 4-in-1 Mascara, and Busy Gal Brows Tinted Brow Gel are among the brand’s Best of Beauty Award winners, Readers’ Choice favorites, and PETA-approved products.

Ilia Beauty

This cruelty-free beauty brand started by a woman is intended to make life easier while also being gentle in the environment. Ilia’s brilliant multitasking makeup collection is developed with active skincare elements that make your skin look smoother and clean. It also targets and treats underlying issues with each application. The sustainable company collaborates with Pact Collective, inviting customers in the United States to send in empty cosmetic items (of any brand) using a prepaid mailing label. Ilia then responsibly breaks down the materials, ensuring that your beauty empties do not end up in a landfill. The company does have the Leaping Bunny Certification for cruelty-free products.


Beautycounter, beloved by skincare and makeup enthusiasts alike, adds another reason to appreciate the brand: its commitment to cruelty-free beauty. Beautycounter has a “Never List” on its website, a long list of components that it promises will never be found in its products. “Animal fats, oils, and musks” are right at the top. Everything from skincare such as the lightweight Rejuvenating Day Cream to makeup, particularly the lipsticks and tinted moisturizers, is elegantly crafted, shockingly effective — and, in most cases, vegan.


CoverGirl became the largest makeup brand to be awarded the Leaping Bunny seal by Cruelty-Free International in November 2018, indicating that it is internationally recognized as a firm that does not test on animals. It also happens to be the gold standard for certifications of this type. It makes cruelty-free products affordable and available in retail locations around the country to define a new industry standard and pave the path for long-term change. Needless to say, if you’re a cosmetics buyer who refuses to compromise on animal testing, CoverGirl is the brand for you.